Does SEO Still Work Today?
We’ve all noticed “SEO is Dead” from alarmists, the uninformed, as well as in innumerable link bait posts (irony?).
While SEO may appear entirely different than it did-even a year past, I firmly believe that Search Engine Optimization is not only living, but flourishing. Here’s why:
A number of Search Engine Optimization is Dead Theories
Many approaches which have fallen beneath the SEO umbrella may safely be considered dead, possibly since they don’t work anymore, never worked, or still work but are in breach of Google’s recommendations. I’m definitely not going to spend some time discussing why they don’t function or are dangerous, because that’s not what this post is all about, and there’s been lots written about the issue.
Just so we’re on exactly the same page, here are a few examples of basic Search Engine Optimization strategies that aren’t worth your time and effort:
Duplicating sites (or classes) on distinct domains
Content spinning, automated content
Optimizing just for “position” results
What Search Engine Optimization is Now
SEO at its core is the science and art of creating top quality content easier to find on internet search engines. The crucial point being ‘quality content’ that helps clients answer questions that result in buy another company result. The majority of Google’s algorithm updates are meant to reward good content and penalize junk. Though maybe it doesn’t always feel like it, the majority of Google’s guidelines for Search Engine Optimization are actually in your side, you merely have to understand and learn them.
Here are some Search Engine Optimization strategies which are alive and well:
Keywords that help consumer targeting
SEO copy-writing and onpage optimization
Optimizing for conversions and battle
Quality Content is Great, Optimized Content is Better
If search-engines are simply trying to reward top quality content by making it more findable, isn’t it sufficient to simply create amazing content and call it a day? Unfortunately, no.
Therefore it’s crucial that you send the proper signals to search-engines and make these signals as simple to comprehend as possible.
Content quality boils down to relevance for clients and there’s not any better means to focus on client interests than through keywords.
Optimization of meta elements and onpage copy can have positive impacts on positions and search traffic, particularly for websites which are powerful in many other aspects. For instance, I’ve been working with a customer within the application business that has a well-designed website that’s technically good, has persuasive and useful message, along with a powerful backlink profile.
However, adversary keyword analysis and customer targeting evaluation suggested the keywords that are most applicable to their own crowd related to thought and purchase periods of the purchasing cycle weren’t being successfully targeted (i.e. they didn’t seem enough or at all-in on page copy, meta factors, or crosslinking).
Within a few months of execution of simple on-page content optimization, we reached a 320% increase in organic search traffic, a 15% decline in typical bounce rate and page-one positions within the leading search engines for almost our identified goal keywords. Better visibility for what customers are truly searching for results in more traffic and revenue.
If you are interested in generating traffic to your website through SEO methods that follow search engine guidelines we recommended this Orange County SEO service because they focus on creating quality content, websites and links. They do this by publishing Press Releases, Guests posts and socializing with potential customers on Google +, Facebook and Twitter.